Aircards’ Post

When digital meets the LDN city skyline with Lenovo and Formula 1 🏎️ 🌟 This campaign blended immersive tech with a real-world spectacle, from a generative F1 car customiser built with WebAR and CGI to a 525ft projection on the Walkie-Talkie that lit up the London skyline. It brought fan creativity to life at scale and turned digital (mobile & desktop) interaction into a moment the whole city could see! 🤸 21M social reach 👀 126M earned media impressions ✅ 100% positive sentiment Special shoutout to TBA and Pixel Artworks for being such great partners on this project. #ImmersiveBrandExperience #Phygital