Why your stories don't connect with your audience

Good storytelling is the backbone of content that performs. But your storytelling just doesn’t connect with your audience. Here’s why: Your audience doesn’t feel a strong emotional and intellectual involvement with your videos, articles, or podcasts. Which stories have you read, seen or heard that stuck with you over the years? Have you stopped to ask yourself why? Maybe you could relate with the experiences of one or more people in the story. Maybe their struggles struck you not because they were familiar, but because they felt real. The next time you’re sharing a post or making a video, think of the one person in your audience who will relate to the characters in your story and speak to them. Yes, even if that character is you. This is 001 of The Story Effect series, where I unpack how stories move us.

Akorede, your perspective on emotional connection reshaped how I approach storytelling.

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