Join Amazon Web Services (AWS) CEO Matt Garman for an exclusive behind-the-scenes look at AWS re:Invent 2025, where tens of thousands of builders are experiencing the future of AI and cloud computing firsthand. From exploring the House of Kiro haunted house to creating custom scents at The Fragrance Lab and designing AI-powered stickers, re:Invent isn't just a conference. It's an immersive celebration of what's possible when innovation meets imagination. But the real excitement is in the announcements reshaping how organizations build and scale with AI: Amazon Nova: Next-generation foundation models delivering exceptional performance and value for enterprises worldwide. Amazon Bedrock AgentCore: Empowering developers to build the next wave of agentic AI applications with unprecedented flexibility and control. Three Frontier Agents from AWS: Revolutionary tools transforming how developers build, secure, and operate software at scale. AWS Trainium3: Now generally available, enabling faster, more affordable AI model training and deployment than ever before. Whether you're experiencing re:Invent in person or following along virtually, this is where the next generation of cloud innovation comes to life. Which innovation are you most excited about?
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The advancements showcased at AWS re:Invent 2025 are truly impressive, especially Amazon Nova and Bedrock AgentCore. These innovations not only push the boundaries of AI performance but also offer developers unprecedented flexibility to create more sophisticated, scalable solutions. It’s exciting to see how these tools will empower organizations to accelerate digital transformation and innovation in ways we haven't imagined before. The immersive experiences like the House of Kiro and Fragrance Lab add a refreshing creative touch, making the tech community feel more connected and inspired. What opportunities do you see emerging for startups to leverage these new capabilities most effectively?
AWS's releases this year have clearly propelled "scaled AI" from concept to real-world implementation. The advancements in Nova, AgentCore, and Trainium3 are not merely technological upgrades, but rather a reshaping of the future productivity landscape for enterprises. For me, the greatest value lies not in any single feature, but in AWS's transformation of complex AI infrastructure into a capability that any organization can afford and reliably utilize. The real competitive gap will begin to widen from here.
The innovations highlighted at AWS re:Invent 2025 are not just incremental improvements , they signal a major shift in how enterprises can approach AI deployment, customization, and infrastructure decisions. One of the most impactful announcements is the Nova family of models, especially Nova Pro, which offers a remarkable 73 percent cost reduction compared to leading alternatives like Claude 3.5 Sonnet while delivering lower latency and higher throughput. This cost-performance edge opens the door for large-scale enterprise deployments, especially for real-time and agent-based AI applications. Equally significant is Amazon’s focus on customizability, with tools like Nova Forge and serverless fine-tuning on SageMaker. This allows organizations to adapt cutting-edge models with proprietary datasets, maintaining both model performance and data sovereignty , a critical concern for regulated industries and any enterprise managing sensitive information. AgentCore and the new suite of Frontier Agents demonstrate AWS’s intent to accelerate intelligent automation, giving developers more control and flexibility to build autonomous agents for complex workflows. Trainium3’s general availability adds another layer, enabling faster and more cost-effective model training at scale , a key factor as more businesses look to own and fine-tune their AI models. Finally, AWS’s strategic integration with partners like Nvidia and the broader shift from a centralized AI strategy to more distributed, customizable ecosystems will directly impact how CIOs and CISOs evaluate their AI investments. For organizations navigating the balance between performance, costs, data control, and compliance, these announcements represent a real alternative to the status quo and a new playbook for enterprise AI deployment.
This update is critical for shifting enterprise AI from pilots to production; the focus on Bedrock AgentCore demonstrates that control, governance, and scalability are the primary drivers now. The combination of new frontier models and the efficiency of Trainium3 enables faster, more resilient service delivery frameworks globally.
Incredible lineup of innovations. AgentCore and the new Frontier Agents feel like the moment AI goes from “experimental” to deeply practical for builders. Curious to see how fast teams start adopting these in real workflows.
AgentCore is the standout for me. Giving developers more control over agentic workflows is going to unlock a whole new class of applications.
Huge leap for AI. Nova and AgentCore will redefine how builders create the future.
This is exciting! Great to see AWS re:Invent 2025 focusing on the future of AI, with announcements like Amazon Nova and Bedrock AgentCore. Looking forward to the impact of these innovations
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