Bonduelle Americas’ Post

Earlier this year, we took a big step in our journey of transformation: transitioning the Ready Pac brand fully to Bonduelle. Change at this scale takes care and precision and we’re already seeing the results. Take our Bistro Bowls, for example: +6% velocity lift in just 15 weeks (non-promoted volume). How we got here: • Clear communication to prepare shoppers • Fresh, craveable pack design • Strong protein and health cues (plus our B Corp certification!) • Close tracking with our customers to ensure a smooth handoff The best part? This growth is happening without the need to lean on promotions — proof that the Bonduelle brand is standing strong on its own. Huge thanks to the entire Bonduelle team for executing this transition flawlessly.