Brant Larose’s Post

3 Ways Catering Grows Your Bottom Line Without Extra Overhead Most owners think catering requires new staff, new equipment, or chasing new customers. The truth? Catering and bulk meals are one of the easiest ways to add revenue using what you already have. Here’s how: ⸻ 1. Hidden Revenue Inside Your Kitchen You don’t need to reinvent the wheel—your best-selling dishes already translate perfectly into family trays, office lunches, and bulk sides. • Package your top 3 entrées in half/full pans • Add high-margin sides (salads, bread, desserts) • Create “pickup packs” for game days and holidays Result: A new revenue stream with no new labor cost—just repackaging what you already do. ⸻ 2. Break Through Max Capacity Your dining room has limits. Your kitchen doesn’t. If every seat is full, catering is how you keep growing without building on or making guests wait longer. • Trays to-go for families who can’t get a table • Office catering to capture weekday lunch dollars • Event packs to turn peak demand into take-home sales Result: Extra thousands per month in revenue—without adding a single seat. ⸻ 3. Keep Your Best Customers Spending With You Catering isn’t just for big events—it’s a loyalty tool. • Busy families use bulk meals for weeknights • Regulars bring your food to parties and holidays • Fans get an “at-home” way to enjoy your menu Result: Customers keep choosing you—even when they’re not dining in. ⸻ ✅ Bottom Line: Catering is about turning what you already do into more profit, more loyalty, and more growth. It’s not about adding more people to your restaurant—it’s about adding more ways for people to buy from you.

Catering is a perfect example of orchestration in action. You’re not adding complexity, just optimizing the system you already have for new channels and consistent growth.

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