After hundreds of activations for universities, pro teams, and global brands, one lesson stands out: 
 Authenticity wins every time. Because sports fans know when it’s real.
 And they know when it’s not. A successful sports activation is about more than flashing a team logo. It’s about connecting with fans who live and breathe team spirit. Who take pride in their city. Who are passionate about the game. And who can spot a fair-weather fan a mile away.