How to use UX metrics for design decisions

Drive design impact by comparing UX metrics. UX metrics turn raw user data into useful signals. Benchmarketing is what turns these signals into actionable design decisions. Once you know what you're measuring and how you're collecting data, a benchmark helps you measure the differences in user behaviors. Benchmarking helps you answer two questions. • What does this data mean? • What should we do next? Using benchmarks, like a goal, past result, or industry standard, you can see if your design works and what to change. We use Helio with iterative design to create these signals before development begins. Example: 80% of users completed the task after a design iteration—up from 60%. Shifting the call to action and rewriting the copy had an impact. That 20% jump shows that the design change worked. Benchmarking made it clear. Measuring your work is good. Comparing the performance makes it great. #productdesign #productdiscovery #userresearch #uxresearch

  • Alt text: Diagram titled "Comparing User Behavior" showing how benchmarking UX metrics drives design impact. 

A central "Idea" box is surrounded by questions: What are you measuring? What are you collecting? Where does the data come from? What does it mean? What design decisions need to be made? 

Below, benchmarking is shown to help turn UX metrics into actionable decisions by comparing against a target score, past performance, industry standards, and adding qualitative reasoning.

Sorting through the fuzziness of behaviors and feelings can feel messy with a team. UX metrics help teams make better decisions by standardizing how the user experience is measured (and defined). They help build confidence in these decisions. Comparing performance with UX metrics makes it easier. We're getting closer to releasing our open framework, Glare, for a data-informed design using UX metrics. Glare is designed to simplify measuring and evaluating user experiences, which helps to connect the design work with product and business metrics. We'd love your input!

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