Transcript

We always, always been inspired by the natural playground that surrounds us. Now this natural playground is really what informs the products that we make and that's why we're super excited to launch our first ever snow collection. I think it's important that the product meets different needs. It has to feel good, look good and really be ready for the tough elements out there because the mountain is difficult playground. For me, skiing is it's an art, you know, it's drawing a line and a big wide canvas in the mountains and you just have the freedom to draw that line that you want to do and just be super creative. This has really been years in the making, bringing our incredible commitment to quality combined with our unique colors and and point of view around fabric and bringing that to ski with something I've always been really excited about. The magic like most things that Vuori lies in the fabric. It's a four layer construction. The face is made from Net Plus which is comprised of fully traceable recycled fishing Nets and it has a Pfc free DWR finish. At Peoria, our number one value is to make great products and we would not enter this category unless the product was exceptional and that's why all of the R&D, all the testing of the product and all these different conditions. And the resort to the Backcountry is so important to us. You know, when I'm out in the mountains, it feels like nothing else exists. You've got this relationship with nature that you're navigating. You know, at times it can be really strenuous and hard, but it comes with such an incredible reward.