AI is shaping the pints we brew – here’s how! At Carlsberg, AI is already very much a part of how we work. In fact, we’re embedding it with open arms across the business: from sales insights and supply-chain planning to brewery floors and anywhere it makes a meaningful difference. Take our Foshan Brewery in China, home to what we call a digital brain. Here, sensors and data modules monitor every step of the brewing process in real time - from input to output. All that information is then synchronised to the cloud, where algorithms analyse it to optimise production. This allows machines to “talk” to each other, improve efficiency, reduce waste and elevate quality! It also powers smarter energy management which help us track consumption and reduce emissions. For us, AI is as an exciting enabler – empowering our people, unlocking new possibilities, and helping us build a more resilient, future-ready Carlsberg 💪 Where's AI making a difference in your work? 💭 #Technology #Innovation #AI #Growth