What if courage isn’t something we outgrow—but something we can revive? At Coach, we believe in the #CourageToBeReal and that the fearless spirit of our younger selves still lives within us. Today, we’re proud to introduce Revive Your Courage, our #Fall2025 campaign inspired by the voices of #GenZ around the world. Through deeply personal stories, we heard how self-doubt and perfectionism can pause dreams. This campaign is our invitation to reconnect with the boldness of childhood—to embrace new adventures, explore every facet of who we are, and take that first step toward “something new.” Revive Your Courage is brought to life by our global ambassador #ElleFanning, and new members of the #CoachCommunity: Korean rapper, songwriter and producer Soyeon, and Japanese singer-songwriter Lilas, known as ikura of the acclaimed duo YOASOBI. Each artist embodies the Courage to Be Real, breaking boundaries and reshaping culture in their own way. Thank you to our incredible Coach team and partners for helping us tell this story. Creative Agency: APE_CC Creative Strategy: Mandai Loop Director: Jovan Todorovic Photographer: Elaine Constantine DOP Films: Steve Annis Production Company: SMUGGLER Movement Director: Paul Sado Stylists: Olivier Rizzo, Samantha McMillen Talent Agency: House with a Pool Music: Citeras by Lajko Felix