Why marketplaces limit your D2C growth and how to overcome them

Relying solely on marketplaces might seem like the easiest way to scale — until you realize the real cost. While marketplaces bring reach, they also limit: 1️⃣ Brand ownership – customers remember the platform, not you. 2️⃣ Data control – you lose insights that fuel smarter campaigns. 3️⃣ Margins – commissions eat into your profit and growth potential. True D2C growth begins when you own the relationship, not rent it. At Cybez, we help brands build independent, high-performing online stores that retain customers, maximize margins, and create long-term brand value. Read our latest piece on how marketplaces can limit your D2C growth — and what you can do instead. #D2C #EcommerceGrowth #ShopifyDevelopment #D2CStrategy #EcommerceMarketing #PerformanceMarketing #DigitalGrowth #BrandBuilding #Cybez #EcommerceExperts

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