Introducing the limited-edition Johnnie Walker Black Label design, exclusive to Dubai Airport Duty Free. Inspired by the scenes of Dubai, AI technology has created 50,000 unique bottle illustrations. Dubai serves as a hub for international travellers from all around the world, making it the perfect city to launch the innovative bottle design. Available in two instalments, the first drop celebrates the vibrant night-time scene and the second honours the golden sun of daytime of Dubai. The exclusive launch is the largest production of digital print and part of a Diageo Breakthrough Innovation project that allows our iconic brands to create personalised label designs. #JohnnieWalker #Dubai #AI Drink Responsibly. DRINKiQ.com
Gone are the days of innovation.
That looks excellent. Black Label is the best of the best. A truly wonderful product.
Diageo A brilliant example of how iconic brands keep evolving. AI + storytelling + Dubai’s energy = a limited edition that truly walks its talk. Outstanding work!
When technology becomes storytelling. A powerful example of how digital print can transform an iconic brand into a truly personal experience.
beautiful bottle, well done!
nice label design!
Kerry Kelly It’s you! Congratulations
A fascinating and beautifully executed innovation. Dubai is the perfect stage for this launch a global crossroads where design, technology and travel culture naturally intersect. The use of AI to create 50,000 unique bottle illustrations not only elevates the sense of exclusivity but also signals a new era in personalised luxury within travel retail. This limited edition proves how heritage brands can stay iconic while still pushing creative boundaries. A standout moment for Johnnie Walker, Diageo and Dubai Duty Free alike.