Thrilled to announce Tanqueray's partnership with new global ambassador Sarah Jessica Parker! Rooted in tireless experimentation, Charles Tanqueray created over 300 versions of liquid recipes before Tanqueray London Dry Gin. Guided by its long-standing craft and future-focused vision, Tanqueray inspires us to never compromise. Sarah Jessica Parker's legacy, built on the courage to say 'No', embraces intention and purpose. Together, Tanqueray and Sarah Jessica Parker champion the spectacular, revealing the bold truth that the No's in life are what guide us further. Introducing the campaign: 'There's an N and O in every ICON'. The film spotlights the No's that shaped Sarah Jessica Parker's path, mirroring Tanqueray's redefining spirit. Drink responsibly. DRINKiQ.com
A true icon knows that saying 'No' to the ordinary is the only way to get to the extraordinary. Love this partnership! 🍸✨
Strong campaign!
My best gin bottle i buy myself when , I have profit 📈.
Where is the alignment? Makes no sense.
Love it what a great creative.
Great for the brand #Winning
Fantastic star quality all round - Well done 👏
A gin and tonic is a great option when trying to stay trim!
As inauthentic as the Tony Sinclair campaign. Great brand and product but I fail to see how this drives velocity or changes buyer behavior in any meaningful way.
I'm not sure what she brings to the brand in terms of target consumer but at least it will create a brief flutter.