DMEXCO - Digital Marketing Expo & Conference’s Post

What happens when you break one of the oldest rules in food marketing and name your new product Good Shit Shot? 💥 In our new Insight Out edition, we chatted with Jurek Voelkel, CEO at Voelkel. As Germany’s largest producer of organic juices, Voelkel stands for Bio and Demeter quality, fairness, regional sourcing and real purpose. 🍊 Jurek shares: • why bold ideas sometimes need a little provocation • how raising money for sanitation projects became part of the brand mission • why changing a bottle size can be an uncomfortable move, but a meaningful one in the spirit of consuming less and more sustainably 🌍 Read the full interview here: Link in comments. #DMEXCO2025 #CMOSummit #InsightOut #Voelkel #Sustainability #Juice