Contractors are waking up to a simple truth: price transparency isn’t a trend; it’s a proven growth lever. From HVAC to auto repair to healthcare, the numbers speak for themselves. Transparent pricing is increasing close rates, building trust, and giving early adopters a serious edge. ✅ Close rates jumping from 35% to 70% ✅ Customer retention up 34% ✅ Loyalty and trust both on the rise We’re proud to help contractors lead the way with tools that make digital quoting and transparent pricing seamless, without giving up flexibility. This is a shift in how the industry earns trust. If you’re curious what transparency could unlock for your business, book a live demo with us.
🚨 Price transparency isn’t a trend; it’s a growth engine across industries. Skeptical? I ran a research deep dive to see if there's an industry-wide truth behind the hype. What I found was even more dramatic than expected. In HVAC, contractors using tools like EDEN to show pricing online are seeing close rates jump from 35–40% to 60-70%. That’s not a tweak; that’s a transformation. And this isn’t just HVAC: 🔧 Auto repair: 70% of customers say price transparency is very important when choosing a shop. Yet 84% say most dealerships don’t offer it. Independent shops that do? They're gaining market share with online estimates and digital inspections. 🏥 Healthcare: Hospitals were forced to go transparent. Now, with 91% compliance, the system is saving $17–80 billion annually. Regulation forced a shift. The market rewarded it. 🏗️ Construction & Roofing: Contractors offering open-book or itemized bids (labor, permits, materials) are winning more jobs and getting fewer objections. Yet only 20% of roofers do this today. Huge gap. Huge opportunity. 🖥️ E-commerce & SaaS: 94% of customers prefer brands that don’t hide fees. Buffer publicly shares its pricing — and saw a 20% jump in conversions. Flat-rate models outperform hidden-fee pricing every time. Here’s what the data says happens when companies embrace transparency: 📈 Customer Retention: +34% 📈 Conversion Rate: +20% 📈 Customer Trust: +15% 📈 Customer Loyalty: +40% And then there’s the millennial effect: Millennials are now the largest group of homeowners, and 78% say they trust brands more when they’re upfront with pricing. They’ve grown up with Amazon, Zillow, and Uber — and expect the same from contractors. But despite all this? Only 31% of HVAC companies are showing any pricing online. Plumbing is at 25%. Roofing? Just 20%. That’s the definition of a first-mover advantage. So if you're a contractor and want to: - Win more bids without playing the low-price game - Build trust before you ever pick up the phone - Capture leads from younger homeowners who won’t call unless they see pricing ...this is your moment. The companies that make this shift now won’t just survive. They’ll lead. 💡 Curious how contractors are implementing transparency without losing pricing flexibility? DM me or drop a comment below.
