Customer engagement vs. Customer disengagement. When passengers book flights, parking, hotels, or car rentals through your airport website — but the transaction happens elsewhere — that’s not customer engagement. That’s customer dis-engagement. You’re letting third-party-booking-engines capture the data, loyalty, and long-term relationship that should belong to your airport. - They keep the customer. - You keep the bounce rate. That so-called convenient booking tool? It’s sending your visitors straight to another online address. You’re literally sending passengers to a different brand, a different website, and training them to go there directly next time, bypassing your airport entirely. Especially when that address is easier to remember, and easier to type, that your own airports' online address. #SWAAAE #NWAAAE #AAAE #ACi #ED #EngagementDisfunction #Engagement #Disengagement #Airport #AirportWebsite
✈️ Visibility vs. Engagement. The Fly[XYZ].com domain name format solves your accessibility problem. It brings traffic — often directly! It provides a clear, simple, memorable path TO your airport website. No search engine. No distractions. No paid ads from competitors. But what happens after visitors arrive, that’s on the airport. Navigation, content, and engagement are in your hands. If passengers arrive at your airport website but don’t stay, don’t click, or get redirected to a third-party booking site, that’s not a visibility issue, that’s an engagement issue. Fly[XYZ].com clears the runway TO your airport website. What you do after the landing — the experience, the content, the retention — that’s what defines your engagement. #AAAE #Visionaries #NWAAAE #Airport #Aviation #YoPro #Visibility vs #Engagement
⚠️ Bounce rate and Digital disengagement. When passengers land on your airport website, to then use a third-party-booking engine, that immediately redirects them to a different online address — watch how the URL changes — they’re not staying on your airport’s website. That's NOT customer engagement. That is customer disengagement!
This Increases bounce rate. Your visitor expected to interact with the airport website, not a third-party affiliate. The visual and domain context changes (new brand, new trust level). Passengers don’t return to your airport site! Next time — they go directly to that affiliate instead. You are the one that planted that 'seed'. Losing or leaking traffic happens daily. Your visitors are digital literates, if it's harder for them to 'decipher' your online airport address than it is to remember and visit e.g., #Booking.com, #Hotels.com, or #Expedia.com they will go there directly!