I learned a hard lesson about pricing this week. 💸 In San Francisco, selling a tool for $100/month that saves 5 hours of work is a no-brainer. In Mexico? That $100 is a significant chunk of a junior analyst's salary. I realized I wasn't competing with other software. I was competing with a person using Excel. And the person is often cheaper. It forced me to pivot my thinking. In the US, we optimize for Efficiency (Time). In LatAm, we have to optimize for Survival (Cash). If the tool doesn't find lost money, it’s just a luxury good.
Gustavo Espinosa’s Post
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