Writing for founders: the art of saying without saying

Some people do brain yoga. I write for founders. Because founder content isn’t just “let’s write a nice post.” ➤ Half the data is confidential, ➤ and the other half is emotionally sensitive. So, you have to say it without saying it. But honestly, that’s where the fun begins. That’s when you stop being a content writer and start becoming a strategist. You have to think in layers: → What’s the founder feeling? → What do we want the audience to feel? → What can’t we say? → And how do we still make it land? It’s exhausting, yeah. But also kind of addictive. Because every founder comes with a different lens. And I get to learn how to shape stories around them, not just for them.

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same goes with design, you have to think about what brands want to convey, who's the target audience, etc. all these things just help your decision-making power and thinking!!

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Hasini 👩🏻💻 Well done! You've beautifully articulated the nuances of crafting content for founders, highlighting the need for strategic storytelling and emotional intelligence. It's clear you take pride in your work and understand the complexities involved.

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Thanks for sharing, Hasini

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Love this take, Hasini

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Love this take, Hasini.a technique that involves specific movements and breathing exercises designed to stimulate the brain and enhance cognitive function. It is believed to improve memory, focus, and emotional intelligence.

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I love getting into the layers of founder's mind and though processes before I start writing Hasini 👩🏻💻

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Sometimes I just end up head scratching for hours on the idea of perfect post on this is how my founder tone should be. turns out there is no right tone instead just clarity of communication. And as far as I can see you are being amazing at what you do

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