AI-generated ad – clever prompt punishment! Fiverr’s Prompt and Punishment AI ad was created by the in-house team alongside freelancers Tal and Noam (Too Short For Modeling 🎬). But at 1:21, it stretches the runtime envelope. So how does it hold up under a neuroscience lens? What works? The absurdist humor, fast-paced chaos, and surreal storytelling do land. The narrative hook pulls you in, and the final line “Still tastes like soap” delivers a memorable comedic punch. The fiverr ad achieved a Neurons Impact Score of: 6.5 / 10 for the purpose of brand building, 4.1 / 10 for the goal of conversion. Here are the suggested brand-building optimizations: Refine pacing → Hold longer on the protagonist’s reactions to let each gag land more distinctly. Create distinct hook → Add a subtle zoom or color shift to the first shot to build early visual curiosity. Amplify sound design → Give each misfortune a unique audio cue to help encode moments individually. Strengthen final moment → Ensure background action is clearly visible during the “Still tastes like soap” line. Visually unify montage → Apply a consistent filter or vignette to connect the chaotic scenes as one sequence. Boost branding moment → Separate the final line, tagline, and logo with pauses to support memory and clarity. (benchmark basis: TV placement, any service industry) However, many of the punishment scenes are visually dense and rapidly cut — leading to cognitive overload. This is where AI directors need to be deliberate: focus the story and give the viewer space to process. The ad succeeds in grabbing attention and building awareness for generative AI services. But as it stands, it’s more of a tactical play — offering limited long-term value for Fiverr’s brand equity. The foundation is strong, and with a few smart edits, this could hit even harder. Built with: Runway Gen-2 Credit to: Tal Rosenthal & Noam Schechter Kudos to Matti Yahav and the fiverr team: bold move, smart message. Would you keep the chaos or streamline the story? What is your take?
Why do these spots have to be soooo sooooooo soooooo long? Get the message across in seconds. It reminds me of those 70s sales preambles, which were also a damn nightmare. 😂🤣 It’s this easy, either I’m interested or I’m not.
love your take on analyzing this
The script could have been much better … and it looks distinctly Ai
Not a strong, simple idea to pull you in. Once the thought is delivered as in much of AI that still works in short clips, those clips are strung together and become totally unnecessary. Idea first, production second. Teach simplicity in messaging and have AI support the execution. Fiverr might be selling AI freelance services (which interesting production doesn’t really do). Agencies/brands should focus on a strong, engaging idea that sells.
I agree with your notes. This chaos style of writing for ai commercials is the exact reason things feel ai. So many of the things that happened weren't grounded in this world he lived in, it was just dropping a character into a scene for a gag.
My take is it is in line with the creators style. Clever concept which was explored before. Not original but happy it was commissioned.
Yea it sure gave itself credit for thinking somebody would hang around to the end of it but I will confess I liked the “Coffee still tastes like soap” line.
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1wI agree I think they pushed the time too far. 3-4 godlike mishaps would have told the story enough. I’d like to have seen the “Put the Pro in prompts” much sooner as the statement has a lot of power