We are thrilled to announce that Hong Kong has been recognized as the “Most Promising Muslim-friendly Destination of the Year” at the Halal in Travel Awards 2025! This accolade, awarded by CrescentRating and Mastercard, highlights our commitment to enhancing Muslim-friendly tourism in our vibrant city. With our ranking rising from fourth to third place among non-OIC Muslim-friendly destinations, this achievement reflects the collective efforts of the Hong Kong Tourism Board (HKTB), the government, and our dedicated trade partners. Together, we have implemented a comprehensive approach focused on accreditation, education, and promotion to diversify our visitor markets. Join us in celebrating this milestone as we strive to make Hong Kong a welcoming destination for Muslim travelers from around the world! Photo 1: Representative from HKTB’s Southeast Asia office (Center) receives awards on the “The Halal in Travel Awards 2025” Photo 2: Representative from HKTB’s Southeast Asia office and awarded Hong Kong's tourism trade pose for a group photo at the “The Halal in Travel Awards 2025”
Big congrats! Amazing to see Hong Kong stepping up in such a meaningful way — this recognition is well earned!
Congratulations!
A proud achievement! 👏