IAB Australia’s Post

Affiliate marketing continues to grow, but with that growth comes the need for stronger safeguards and clearer processes. To support the industry, IAB Australia’s Affiliate Working Group has developed new guidance to help advertisers run programs that are transparent, consistent, and aligned with best practice. The document sets out practical steps for monitoring activity, managing compliance, and ensuring affiliates are rewarded fairly. It aims to help brands reduce risk, lift program quality, and build long-term trust across the channel. A big thank you to the Working Group for their time and expertise in shaping this resource. Neguin F., Amanda Calkins, Mandie Satterfield, Christopher Ferguson, Caitlin Gordon, Kate Eringa, Madison Geros, Savannah R., Sammy Preston Pritchard, Angus Sladden, Nicola Laing, Nima Ghaemi, Kelly Guerin, Emma Delaforce