IBT-HSG presents research at ACR conference in DC

It’s a great week for our team at the IBT-HSG as we join the Association for Consumer Research (ACR), the main conference for marketing and consumer research, in Washington DC. We’re proud to share several collaborative projects with colleagues from all over: 🔹 Using Voice Data to Measure and Predict Consumer Preferences - Max(imilian) Gaerth (Emory University - Goizueta Business School), Hauke Roggenkamp, Christian Hildebrand, & Zhenling Jiang (The Wharton School) 🔹 Cuddly, Not Creepy: Zoomorphic AI Companions Deepen Emotional Connection and Enhance User Engagement - Mohammadhesam Hajighasemi (ESSEC Business School), Amir Sepehri (ESSEC Business School), Christian Hildebrand, & Cait Lamberton (The Wharton School) 🔹 Analyzing Perceived Threats of Artificial Intelligence over Time - Anush Sridhar, Tobias Ebert, Emanuel de Bellis, & Stefano Puntoni (The Wharton School) 🔹 The Rise of AI Agents: Consumer Reactions Towards Self-Programming Agents - Melanie Clegg (University of Lausanne), Reto Hofstetter, Emanuel de Bellis, & Bernd SCHMITT (Columbia University) 🔹 The Zero-Sum Autonomy Mindset: Why Autonomy of New Technologies Can Backfire - Jonas Görgen (KEDGE Business School), Emanuel de Bellis, & Greg Nyilasy, PhD, GAICD (University of Melbourne) In addition to these papers, our faculty are also contributing to the broader conference dialogue: - Emanuel is co-chairing the special session “The Past and Future of AI,” chairing the session “AI vs. Human,” and joining the roundtable on “Consumer Reactions to AI.” - Christian and Emanuel are also serving as faculty mentors at the Sheth Foundation Doctoral Symposium. Both Emanuel and Christian will be at ACR this week--if you’re attending, they’d be happy to connect! University of St.Gallen

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