Read this month’s Beacon for a recap on the most important trends driving buyer behavior this year, and a sneak peek at what trends to expect in 2026. 🚀 Preview of Outlook 2026 - launching on January 7th 🥇Competitive Displacement: How to Win Market Share by Increasing Discoverability 🛡️6 Steps to Engaging Your Defensive Buying Groups ✍️How to Develop Demand Generation-Ready Content #B2Bgrowth #demandgeneration #B2Bmarketing #newsletter
I'm really looking forward to Outlook 2026. The annual Outlook 202x has been a solid research effort by INFUSE for some time now, and there are always surprises. I like to think I'm up on the latest trends, and it's exciting to see if I'm aligned with buyers and marketers or out on my own island. Can't wait!
Valuable content for marketers and sellers looking to align strategy with the direction B2B decision journeys are already heading
If I may say so… I just finished reading the Outlook that goes into print/prod, and IT’S OUR BEST YET. Every year, the INFUSE content team keeps raising the bar. I am excited to unveil everything on Jan 7! 🗓️
Very insightful 🙏🏾👏🏾 Hopefully the 2026 trends will make the outlook and all the market projections favourable to all key economies and emerging ones 💯✅🙏🏾🙏🏾🙏🏾
Awesome! Thank you so much for sharing. The article was truly enlightening. The included statistics did very well to drive home all the highligted points. Thank you once again! 🤗😊 I'm looking forward to next month's release and the Outlook 2026 publication.
Joseph Saunders
17h
Tons of exclusive insights, frameworks, and guides coming to help you make 2026 your best year yet. Don't miss out, sign up to get notified!
Valuable content to plan your 2026 GTM!
Love the piece talking about #discoverability for maximum competitive impact / displacement! I've also heard this approach called "Strike & Shield Marketing" Whereby you actively approach whitespace while reinforcing blind spots!