Jaclyn Freedman’s Post

Six months at Peerlogic, and we’ve built repeatable programs, changed our lead-generation mix, and figured out who our ICP actually is… but the most exciting thing? We rebuilt our entire homepage from scratch. Because people need to understand what we do within a few seconds. Here’s what changed and why: Clarity over promises The old homepage focused on one thing we did, one shiny AI object. The new one tells you immediately: turn every patient conversation into actionable insights. Trust through association If you're on our homepage, you're likely getting just getting to know us... But do you know the companies we work with? We added client logos above the fold. Borrow credibility until you earn your own. Show, don’t tell We already had a solid video hosted right away. Kept that there, added data that correlates to real patient pain points, and let visitors scroll through at their discretion. We also expanded beyond small businesses to reflect our broader clientele. More than just AI I didn’t want to abandon our previous tagline too quickly, but the product has evolved and needed to show that. We’re more than AI, and we talk to more than SMBs, so we added product visuals that highlight our business analytics, and advanced patient insights. But wait, how does it all work? People want to know what implementation looks like for SaaS that isn’t self-service. We added a clear 1–4 step process. And for who? We called out our audiences, allowing them to self-qualify. FAQ section Hello, LLMs Additional pages built: - Pricing (launching soon) - Resource Section (Our blogs are crushinggggg but need a resource section that sorts by content type) - Webinars (launching soon) Next challenge: measure how it converts, and tweak as we go.