At Jaipur Rugs, we believe creativity blooms where culture meets community. This court was more than a surface, it was a symbol of craft, connection, and the spirit of sport woven together. #wimbledon2025 #thecourtofcarpets #sw19 #rohanbopanna #tennischampionships #jaipurrugs
This year's best Wimbledon activation comes from a rural village in from Rajasthan. Let me explain... Jaipur Rugs built a tennis court out of 93 handwoven rugs. Then they taught four village weavers how to play. Then they brought in Rohan Bopanna - Indian tennis player and former World Number One. What they created is so so good and proof that you don’t need a rights deal to make people care about sport. A piece of Wimbledon storytelling that has nothing to do with the official tournament. And yet, I think it's some of the most compelling sports content you’ll see this year. No commentary. No sponsor boards. No CTAs. It's not necessary when you've got a killer creative which is executed this well. It's a masterclass in what happens when you mix imagination with identity. I broke it down in 9 slides below. Take a swipe, if you fancy ➡️
Political & Economy Analyst
2moWell done!