James Reinhart’s Post

For 16 years, we've been on a mission to transform how people shop for clothes. It’s been an incredible journey, and with all of the progress we’ve made helping to make secondhand mainstream, it's time for us to up the ante. Today, we’ve unveiled a full rebrand, aligning our brand with the new reality of our business and our customers' expectations. Our cleaner, more modern look features a new "infinity" emblem—a thread symbolizing the connection we all share in the circular fashion movement. This new brand identity, combined with our latest AI innovations, is the next step in our evolution. Our platform innovations are designed to make secondhand shopping and selling more seamless and inspiring than ever before. For buyers, we've leveraged AI to make discovery smarter with The Daily Edit, a personalized curation of 100 daily items, and The Trend Report, which surfaces the fastest-growing trends. For sellers, it’s now effortless to clean out your closet with doorstep pickups and detailed tracking for full transparency. Our commitment remains the same: to inspire the world to think secondhand first. We've evolved our platform to showcase how shopping secondhand is not just the affordable, ethical choice—it's also stylish, inspiring, and joyful. Thank you to our incredible team and community for getting us here. I'm so excited for you to experience the new ThredUp. Check it out and see the new features for yourself at ThredUp.com, and let me know what you think…Cheers! www.thredup.com