🏆 Another massive win for our work with Oatly. We’ve taken Gold at The Drum Awards for Social: Brand Partnership or Collaboration with ‘Custard by Giggs’; a campaign born from the most unexpected (and brilliant) Instagram DM. We moved fast. Custard by Giggs turned a personal moment into a national conversation, touching lactose intolerance, dessert culture, accessibility, and the power of showing up authentically in the culture. Across Instagram, TikTok, YouTube Shorts, Spotify and Vevo, the story exploded, boosted by organic love from music, food, and culture creators. 🔥 Results that hit even harder than custard on cake. Huge congrats to the Oatly + Jellyfish teams, a true testament to what happens when you move faster, smarter, together.