Manager of The Sidemen. Forbes 30u30. Keynote Speaker. Creator Economy Expert. Follow to learn how to Think Like A Creator 🧠
Times really are changing. Kai Cenat is going for 1 million Twitch subscribers in one month - and Michael B. Jordan is helping announce the news. A-listers are now treating creator projects like legitimate entertainment bookings. Michael B. Jordan appearing in Cenat's trailer helps it carry the same weight as any Hollywood project. Cenat's previous subathons have already broken platform records and his Streamer University pulled 27 million hours of watch time - Netflix-scale engagement from one creator that rivals any traditional media deal. It’s no wonder celebrities want to be associated with creators who can deliver those numbers. Feels like an inflection point. Crazy times.
Absolutely agree Jordan. It’s where the biggest audiences are!
Crazy!
Yup. Media has changed. It's generational. The 15 year olds today shape the media of tomorrow. Businesses would do well to watch their kids habits, not their peers...
How the tables have turned...
The creator world is the new Hollywood ✨
100! What used to be “Influencer marketing” has turned mainstream. The centre of gravity has shifted, and this is just the start.
I was watching Speed’s stream yesterday - him just in a taxi doing not much - with 75k concurrents. The power of live has yet to be really maximised or understood by the mainstream.
Founder & CEO of DRMR | Dentist of the Year Winner | Board Member of the British Association of Private Dentistry
2dWild how quickly the rules are changing. Creators are basically becoming their own Hollywood studios now