Katie Huang Shin’s Post

Over the past several days, the Omnicom–Interpublic deal has generated significant discussion within our industry. With thousands of people losing their jobs and several iconic brands being retired, it is understandable to see anxiety and frustration surrounding these changes. As I reflect on what I have seen and the concerns others have expressed, it is important not to lose sight of what clients and talent truly need at this moment. This is also what I said 11 months ago when the deal was first announced (see the link in the comment section). Three key themes about the latest development tugged at our core: the pressure for a holding company to evolve and deliver, the end of several historic agency brands, and the scale of additional layoffs. While some may argue that the announcement's timing was unfortunate, one could question whether there is ever a good time for such news. With many of our industry colleagues facing career uncertainty and accomplished agencies fading away, I encourage everyone to show empathy, open doors to displaced talent, and keep our clients' needs at the forefront, regardless of whether we are part of an independent agency or a holding company. The pace and intensity of change in our industry are significant. There is room for all of us to advance the industry collectively. Ultimately, the agencies that create meaningful impact for clients, support and develop their talent, and operate with principles and discipline will prevail. Let’s not turn this situation into a punchline or marketing fodder.