If you can’t explain your case simply, you may not fully understand it yet. Before trial, it’s important to condense the core of your case to a few sentences. Those whom I consult, I ask them to tell me the story of the case in a few sentences or less. Drop legal jargon. Speak human – not lawyer. Realize that complexity kills cases. Speak with clarity. You can’t win if they jury doesn’t understand your case. Call it the elevator pitch of the case. If you were at a barbecue and someone asks you what the case was about, can you deliver the story succinctly so the new listener not only knows what happened, but also why it happened?
Advice I’ll start implementing. I’m always a bit perplexed how to start my conversation with attorneys regarding my position on the case. I try to break it down to a few facts which support my position and then expand. But, moving forward , I’m going to use the elevator speech mentality and then proceed accordingly.
Technical words are necessary, but if you use them just to sound smart, you're missing the point. Real intelligence shows when your audience understands every word, not when they’re left confused.
Such a powerful reminder. The same principle applies outside the courtroom too - clients trust lawyers who can explain complex matters simply. Clear communication builds confidence at every step
That's the thing about simplicity, you need to understand a concept to its very roots to make it simple to understand and it will always be the best indicator of how much you really know the subject and how much you are just repeating what you read.
The simpler and clearer the story, the more likely the jury is to believe it and remember it.
Condense the legal narrative with clarity, precision and simplicity. Avoid being too excited with a high level of emotions.
It's so easy to disguise lack of understanding behind dense technical jargon. But a real professional will see right through it.
Such a powerful reminder! Clarity isn’t just persuasive—it’s the key to truly owning your case.
I loooooove that bit at the end.... that's exactly how I approach web content!! 🔥🔥🔥🔥
I ask myself this very same thing as it applies to my work. Explain your work as though the other person is 7. Not cause they're not intelligent, but because you want them to comprehend it.....in simple terms.