Why Authenticity Matters in Venture Capital

Authenticity is one of the most undervalued assets in venture capital. Too many founders hear what investors think they want to hear instead of the truth. Transparency builds trust. A tough conversation about metrics or a hard “no” on funding is better than false enthusiasm that wastes time. Clarity is what allows founders to move forward. Founders deserve more than capital. They deserve partners who show up with honesty, consistency, and respect, especially when the answers are not easy.

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Yes, the worst thing an entrepreneur can hear is "this is interesting." Of course it is, but saying that gives a false sense that they are closer to getting funding than they are. Hard no's are hard to give & to take, but they are what you need to know where you stand and what you need to do next.

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