Transcript

One of the advantages that we have is we have so much data on our customers and we have so many sources of getting feedback from them. So we have a testing lab here at our Boise office where we have children coming in and testing different prototypes. Many times it'll take maybe, you know, 10-15 different prototypes to get the product right. And so we have a really refined process for making anything here. And then we also have all this data from our customers. For example, we heard that parents. Really wanted to swap their own children's photos into the puzzles or be able to have an ability to have a mobile puzzle almost if you could pull a piece out and put something in and be able to discover a new baby face inside. And so we took this this feedback and we were able to create this three-part puzzle for Walmart, which has a little card that you can put your own baby's face if you'd like, or a family member's face on top and then be able to hide it so that your baby can discover it and open the the circle. Peace and find their own family member. So we took in that kind of feedback to be able to create the the unique line for Walmart.