Transcript

Hey there, Tom Shuffle here, insights manager of OK, here's a stat that every consumer app marketer should know. It's estimated that 88% of mobile app marketing budgets are concentrated within the war gardens of Google, Meta, Tick Tock, and Apple. This is important because consumer attention is evolving. Overall, mobile time spent is nearing an actual peak. Simply, there's only so many hours in the day that can spend on mobile devices. And for social and entertainment apps, we actually see that are in relative decline. This is a time. Categories like gaming, productivity, and of course, Jenna, I assume, relative growth. And while it's true that some social entertainment apps are seeing more engagement than ever, our research has shown that consumers are much more multidimensional than they're often given credit for. In reality, engagement spread across thousands of apps, and Maloka is able to reach 2 billion daily active users across these independent apps. And that's as many daily active users as TikTok and Instagram combined. This represents an incredible opportunity to reach you. Uses a unique moments and contacts marketers who diversify their channel mix to unlock these audiences are already winning. In partnership with Singular, we saw the apps who diversify their app marketing span saw an increase in rates of over 100% on average compared to those who did not. And in some verticals there's difference was even greater. The take away is simple. There is huge opportunity for advertisers who embrace the independent ecosystem.