Your audience decides long before they think. We often assume that attention is earned through information, logic, and detail. But neuroscience proves otherwise. Movement, tension, visual cues, story, emotion, our brains lock in before a single word is processed. And B2B buying is no different. If we prioritise information over humanisation, narrative and emotional resonance, we’re not just losing attention, we’re going against biology. Watch the video to see why attention is won in milliseconds, and how to create content that your audience actually can’t look away from.
Absolutely! This is so true—attention isn’t won with facts alone, it’s won with emotion and storytelling. Humans connect first, think later. 👏
Love this! It's so true—you have to hook people with feeling and a good story before they'll even listen to the facts.
‘Attention decides way before logic does’. WOW, that’s great information.😊
So true! In B2B, we often focus on facts and features, forgetting that the brain decides in milliseconds. Storytelling, emotion, and human connection aren’t just “nice to have” — they’re how attention is won and retained.