NoGood’s Post

Did someone actually get possessed while watching The Conjuring or was it a marketing stunt? 😵 The Conjuring: Last Rites hits theaters this weekend and it’s not just another horror movie. It’s the final chapter of the Conjuring franchise, aka, Ed and Lorraine Warren’s final case - the Smurl Haunting. But Texas got an early screening this week, and things took a turn for the worse… Before stepping into the theater, a bishop blessed people with holy water and gave out prayer cards to the audience. A man was reportedly possessed which sent some viewers running out in fear while others stayed behind, skeptical about whether the moment was staged. So was this a PR stunt that went too far? Maybe, but that’s the point. The best movie marketing pulls you into the experience before you even get in your seat. For a horror film, that means planting that fear — making you feel the same emotions Ed and Lorraine Warren felt during this paranormal case. And it’s working: ✝️ Audiences are questioning whether these moments are real or staged ✝️ Fans are questioning the credibility of the Smurl Haunting case itself ✝️ Even Vera Farmiga (who plays Lorraine Warren) posted a photo of a bruise she got while filming that looks like two crosses So whether you think it’s clever PR or a little “too much,” it’s undeniable that people are spreading this movie like wildfire. What are your thoughts on The Conjuring’s marketing stunt? Let us know in the comments below! #theconjuring #moviemarketing #prstunts