At PI LIVE last month, we caught up with Poppy Whittaker, Global Business Development Director at UNiDAYS, to hear her take on how AI is reshaping the partnerships space. Poppy shared how brands, networks, and publishers are leveraging AI to enhance tracking, gain a deeper understanding of customers, and develop more effective affiliate strategies, especially as they approach major events like Black Friday, January’s travel surge, and the student loan drop. She also touched on what truly sets Partnerize apart: the people behind the tech. Hear more from Poppy in the video below. ⬇️