Creating memorable experiences is about more than building impressive structures, it is about understanding the audience, the brand, and the story that needs to be told. Back in July, our team at Project Station had the privilege of delivering an activation for the Lions Tour at the MCG. Designed to immerse fans in the excitement of the game, the activation featured bold branded environments, engaging touchpoints and premium build finishes that amplified the atmosphere of this world class sporting event. Every detail was considered to ensure the experience felt seamless, dynamic and true to the energy of the Lions Tour. Projects like this highlight the power of live activations to connect people with a brand, while also showcasing the importance of collaboration, planning and execution. We are proud to have brought this vision to life and to have contributed to such a memorable occasion. #ProjectStation #LionsTour #EventActivation #DesignAndBuild #BrandExperience