💡 𝗪𝗵𝗮𝘁’𝘀 𝗵𝗮𝗽𝗽𝗲𝗻𝗶𝗻𝗴 𝗶𝗻 𝘁𝗵𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝘀 𝘀𝗲𝗰𝘁𝗼𝗿? Following the latest EU–US trade negotiations, new 15% import tariffs on a broad range of European goods are set to take effect. While this move avoids a more disruptive escalation, it adds yet another layer of cost and complexity to transatlantic trade 🚢 As transatlantic trade negotiations gain momentum, it’s worth looking at the process behind it all: 𝗰𝘂𝘀𝘁𝗼𝗺𝘀. 🇪🇺 In Europe alone: 🔹 Over 𝟮 𝗯𝗶𝗹𝗹𝗶𝗼𝗻 𝗱𝗲𝗰𝗹𝗮𝗿𝗮𝘁𝗶𝗼𝗻𝘀 are processed annually 🔹 Around 𝟳𝟬–𝟴𝟬% go through ~𝟰𝟬,𝟬𝟬𝟬 𝗰𝘂𝘀𝘁𝗼𝗺𝘀 𝗯𝗿𝗼𝗸𝗲𝗿𝘀 🔹 Many processes remain manual, fragmented, and expensive That’s why startups are stepping in: using software, automation, and AI to rethink how cross-border trade is handled. We recently took a deep dive into this landscape and want to share a snapshot of what we uncovered and why we believe this space is gaining momentum in a volatile environment. 👉 Swipe to the last page to check it out! 🛃 At Rethink Ventures, we’re actively exploring this space. If you're a founder or operator building here, reach out to Michael Buchinger, we’d love to connect! #Logistics #Customs #AI #Startups
