At Roskam, our purpose of “multiplying possibilities” is more than just a statement – it’s embedded in our culture and how we operate. Our everyday focus on helping our people and the brands we serve reach their full potential is not only a source of pride but also a competitive advantage.   Roskam Chief Growth Officer Sarah Testa recently led an American Bakers Association roundtable on The Power of Purpose: Sharing Your Mission and Vision. Sarah guided attendees in exploring innovative strategies to communicate and embody their mission and vision and align their workforce with their values. Attendees walked away from the session with practical ideas to enhance recruitment and retention, build company culture and drive business success.   “Our purpose has had a transformational impact on our business and culture over the last several years,” Sarah shared. “Thank you to the ABA for the opportunity to share Roskam’s story and to be part of such an important discussion.” #Purpose #MultiplyingPossibilities