Break Down Your Prospects into 4 Categories-> 1️⃣ 3% : 𝐀𝐜𝐭𝐢𝐯𝐞𝐥𝐲 𝐁𝐮𝐲𝐢𝐧𝐠 𝐍𝐨𝐰 (𝐌𝐨𝐬𝐭𝐥𝐲 𝐈𝐧𝐛𝐨𝐮𝐧𝐝, 𝐖𝐞𝐥𝐥-𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡𝐞𝐝) - They’ve done their homework and know your competitors well; maybe even better than you. - Focus on differentiation; Why is your solution different? How does it create a positive business impact? - Skip the basics and get straight to the value proposition. 2️⃣ 6-7% : 𝐎𝐩𝐞𝐧 𝐭𝐨 𝐈𝐭 (𝐈𝐧𝐛𝐨𝐮𝐧𝐝/𝐎𝐮𝐭𝐛𝐨𝐮𝐧𝐝 𝐰𝐢𝐭𝐡 𝐌𝐢𝐧𝐢𝐦𝐚𝐥 𝐄𝐟𝐟𝐨𝐫𝐭) - They acknowledge a need but may not fully understand why your solution is the best fit. - First, educate them on why they need a solution. Then, show them why they need YOUR solution. - Once convinced, move into the differentiation phase (same as above). 3️⃣ 60% : 𝐍𝐨𝐭 𝐓𝐡𝐢𝐧𝐤𝐢𝐧𝐠 𝐀𝐛𝐨𝐮𝐭 𝐈𝐭 / 𝐔𝐧𝐚𝐰𝐚𝐫𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐍𝐞𝐞𝐝 (𝐎𝐮𝐭𝐛𝐨𝐮𝐧𝐝, 𝐄𝐧𝐠𝐚𝐠𝐞𝐝 𝐀𝐟𝐭𝐞𝐫 7-11 𝐓𝐨𝐮𝐜𝐡𝐩𝐨𝐢𝐧𝐭𝐬) - They don’t realize they have a problem or don’t know there’s a solution. - Start by teaching them how companies in their industry use solutions like yours to improve operations, revenue, or efficiency. - Once they see the value, transition into education about your specific offering, then differentiate. 4️⃣ 30% : 𝐊𝐧𝐨𝐰 𝐓𝐡𝐞𝐲’𝐫𝐞 𝐍𝐨𝐭 𝐈𝐧𝐭𝐞𝐫𝐞𝐬𝐭𝐞𝐝 (𝐋𝐞𝐚𝐯𝐞 𝐓𝐡𝐞𝐦 𝐭𝐨 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠) - They clearly state they don’t need a solution; respect that. - Don’t waste time chasing uninterested buyers. - Pass them to marketing for long-term nurturing. **Regardless of which category a prospect falls into, center every conversation around their problems and aspirations. Not all customers are the same, so neither should your approach be.
I've found tailoring my approach based on where prospects are can really make a difference. ----- Commented using commentify.co
Good one!!
This is a part of our induction and core program to understand where to invest energy and how to categorize selling efforts.