Sibling Rivalry’s Post

Tonight, after more than two decades, the NBA (finally!) returns to NBC. A full circle cultural moment, and an honor to have created the core logo identity with our partners at NBC Sports. We united two iconic marks into one cohesive system that puts both brands in the spotlight, making it clear when and where fans can catch all the action. Even more exciting to see the NBA on NBC logo lighting up Rockefeller Plaza this weekend! Big shoutout to NBCUniversal for always pulling off the best exhibitions at Rockefeller Center. 🙌 Tune in tonight at 7:30pm and 10pm for the double header! 🦚 *Cue Roundball Rock on a loop for the foreseeable future* #logodesign #entertainment #streaming #entertainmentmarketing #sportsbranding