Excited to share "The New Sustainability Edge", a new book on sustainability co-authored by Professor Philip Kotler, the Father of Modern Marketing, and Khalid Hasan, market researcher and strategist. The book challenges profit-first models and shows how businesses can embed sustainability at their core – with insights from 30 global academics, researchers, and business leaders. Proud that Nicolai Broby Eckert from Simon-Kucher has contributed a chapter to this important work. #BusinessStrategy #ThoughtLeadership #Sustainability
