Why AUM goes beyond just investing in the S&P 500

Sometimes people ask: “Why would I pay a financial advisor to manage my assets when I can just invest in the S&P 500 myself?” 🤔 Here’s what many people get wrong about AUM, or assets under management. AUM isn’t all about choosing your investments. It’s about 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 and 𝐞𝐱𝐞𝐜𝐮𝐭𝐢𝐧𝐠 a comprehensive plan that accounts for all elements of your finances -- including your goals, risk tolerance, taxes and family circumstances -- while accounting for the changing landscape of financial technology, products, and legislation. When your assets are under management, your financial advisor can help you with various strategies, including: ✅ Tax planning ✅ Retirement withdrawals ✅ Paying for college education ✅ Buying and protecting your home ✅ Protecting your estate and legacy ✅ Diversifying assets ✅ Investing in real estate ✅ Investing in private companies ✅ Small business needs and employee plans ✅ Managing company equity packages ✅ Navigating family changes like marriage, children, divorce and death ✅ Setting up care for dependents These are just a handful of things a financial advisor can potentially help you plan for and execute. The AUM at hand benefits from interweaving many strategies based on your personal goals and circumstances. #𝐀𝐔𝐌𝐠𝐮𝐬𝐭 𝘐𝘵 𝘪𝘴 𝘦𝘴𝘴𝘦𝘯𝘵𝘪𝘢𝘭 𝘵𝘰 𝘦𝘯𝘴𝘶𝘳𝘦 𝘢 𝘧𝘪𝘯𝘢𝘯𝘤𝘪𝘢𝘭 𝘢𝘥𝘷𝘪𝘴𝘰𝘳'𝘴 𝘦𝘹𝘱𝘦𝘳𝘵𝘪𝘴𝘦 𝘢𝘭𝘪𝘨𝘯𝘴 𝘸𝘪𝘵𝘩 𝘺𝘰𝘶𝘳 𝘯𝘦𝘦𝘥𝘴, 𝘢𝘴 𝘯𝘰𝘵 𝘢𝘭𝘭 𝘱𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭𝘴 𝘤𝘢𝘯 𝘱𝘳𝘰𝘷𝘪𝘥𝘦 𝘢𝘴𝘴𝘪𝘴𝘵𝘢𝘯𝘤𝘦 𝘪𝘯 𝘦𝘷𝘦𝘳𝘺 𝘢𝘳𝘦𝘢. 𝘈𝘭𝘭 𝘪𝘯𝘷𝘦𝘴𝘵𝘪𝘯𝘨 𝘪𝘯𝘷𝘰𝘭𝘷𝘦𝘴 𝘳𝘪𝘴𝘬, 𝘪𝘯𝘤𝘭𝘶𝘥𝘪𝘯𝘨 𝘭𝘰𝘴𝘴 𝘰𝘧 𝘱𝘳𝘪𝘯𝘤𝘪𝘱𝘢𝘭. 𝘞𝘰𝘳𝘬𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘢𝘯 𝘢𝘥𝘷𝘪𝘴𝘦𝘳 𝘮𝘢𝘺 𝘤𝘰𝘮𝘦 𝘸𝘪𝘵𝘩 𝘱𝘰𝘵𝘦𝘯𝘵𝘪𝘢𝘭 𝘥𝘰𝘸𝘯𝘴𝘪𝘥𝘦𝘴, 𝘴𝘶𝘤𝘩 𝘢𝘴 𝘱𝘢𝘺𝘮𝘦𝘯𝘵 𝘰𝘧 𝘧𝘦𝘦𝘴 (𝘸𝘩𝘪𝘤𝘩 𝘸𝘪𝘭𝘭 𝘳𝘦𝘥𝘶𝘤𝘦 𝘳𝘦𝘵𝘶𝘳𝘯𝘴). 𝘗𝘢𝘴𝘵 𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘢𝘯𝘤𝘦 𝘪𝘴 𝘯𝘰𝘵 𝘢 𝘨𝘶𝘢𝘳𝘢𝘯𝘵𝘦𝘦 𝘰𝘧 𝘧𝘶𝘵𝘶𝘳𝘦 𝘳𝘦𝘴𝘶𝘭𝘵𝘴.

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