TBWA\Worldwide’s Post

Still buzzing from an unforgettable few days at the 2025 Festival Internacional El Ojo de Iberoamérica! 🎉 Together, TBWA\Media Arts Lab, TERAN\TBWA, ONIRIA\TBWA, TBWA\Buenos Aires, TBWA\ España, TBWA\Helsinki, and TBWA\Chiat\Day LA brought home an impressive 19 awards and 12 shortlists. Pedro Prado, Executive Creative Director at TBWA\Media Arts Lab, served as President of El Ojo Contenido, and Damasia Merbilhàa, our Regional VP for Latin America, led a session titled La Creatividad de lo Distinto – all about how how human “imperfection” remains the most powerful spark for creativity, innovation and differentiation. Congrats to all involved! Photo recap below. 👏