Enterprise cybersecurity deals aren’t lost at procurement anymore. They’re lost when buyers decide whether they feel safe standardising on a vendor. The Competitive Deal Playbook — Cybersecurity & Cloud Security Edition (Q1 2026) is built from 18,000+ live deal and market signals. It shows how buyers are filtering vendors in practice — not how vendors think they should be evaluated. Designed for CEOs making decisions on pricing, positioning, and platform strategy that are hard to reverse.