How AI and humans collaborate in crisis communication. Read Chapter 8 of our ebook for insights.

Despite AI’s speed and scale, crisis communication remains fundamentally human. Technology can detect sentiment shifts, automate responses, and predict outcomes — but only people can lead with empathy, accountability, and integrity. In Chapter 8 of our free ebook, “AI and Authenticity in Marketing and PR: A CMO’s Guide to the New Rules of Influence,” our COO Michelle Baum shares insights on navigating crisis in today’s AI-driven world. Also, check out her most recent post about the Cracker Barrel crisis for more. Get your free copy at the link in the comments.👇 #crisis #crisiscomms #communications #PR

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