The Product Folks’ Post

Rahul Dey ran a workshop at Unconference 2025 that flipped the room’s idea of product craft on its head. He walked in with a simple goal: to show builders what it really means to design products for an AI-native generation, rather than treating AI as an add-on. He opened with the question nobody had a clean answer to: What does product craft look like when intelligence is baked into every part of the experience? For the next ninety minutes, he tore down the old playbook. He spoke about faster iteration loops, tighter feedback cycles and why intuition needs to evolve when AI handles the repetitive work. He pushed people to rethink what “good” feels like when outcomes aren’t fully deterministic. He broke down the shift from feature-led thinking to behaviour-led thinking. He showed why teams need to evaluate learning moments, not just usability moments. He explained how to design for co-creation, where the user and the system collaborate to build the final output together. The room kept nodding because every point landed hard. You could see PMs and designers scribbling notes, realising how much product craft needs to change when the system itself is dynamic. Everyone knew they had homework waiting for them on Monday. If you weren’t in that room, you missed one of the most important workshops on next-generation product building. Sessions like this only happen at Product Unconference.