ATTN RECRUITERS - If you’re not making cold calls, you will be replaced by AI. Over the last 3 weeks, I’ve been interviewing candidates for an executive recruiter role at Benchmark Search. Out of a dozen conversations, I was shocked by how few have actually made real cold calls. Cold calling feels like a dying art. But it's the difference between great and good. -Yes, the calls can be awkward. -Yes, the rejection can sting. But when I get that one “yes”? It fuels me for the next few hours. It reminds me of a line I heard: "A good attitude doesn’t guarantee good results, but good results guarantee a good attitude." That’s cold calling in a nutshell. Staying positive doesn’t mean the call will go your way. But when you win, it changes your whole energy.
It’s not just about cold calls, it’s about calling, period. Many early-career professionals are so accustomed to texting and emailing that they often overlook the importance of mastering the phone. Learning how to communicate effectively, handle objections, and turn a ‘no’ into a ‘yes’ are foundational skills that set top performers apart.
Who does not cold call it is the life blood of what I/we do as recruiters. When I was in third party recruiter, I would make over 50+ calls a day. I used to love it when you could cold call in to a company get the automated directory collect the names and titles of all their staff. Maureen Sharib was one of the best teachers I ever had for telephone names sourcing. Till this day the phone is my money maker.
I recall being tasked with filling several board and committee positions on a non-profit. I heard the needs from the CEO and current board members and organization associates. I also considered what needed to be accomplished and got to work. I LOVED taking referrals from anyone and digging through LinkedIn, Facebook, asking around to anyone and selling the organization and mission. Even if I got no's, I ended up with a new acquaintance for a future need or even better, another referral for a position! Within a few months, positions were filled and I had some in the wings for the next year. I grew from those interactions and haven't stopped since.
It still amazes me that 95% of recruiters rely on LinkedIn, email and texts. ALL of my relationships started as cold calls and those that aren't referrals nowadays still do.
My first regional manager with Robert Half said it best: "The ability to call anyone/everyone is not for most people."
Troy Ashby - 1000% pure facts - Us “old school” recruiters / sales pros are wiping the floor with those whom are afraid of the phone. After using all the tech stacks, automations, emails, DM’s and anything else recruiting tech has to offer - cold calling beats them ALL hands down, when done correctly. To all my hunters out here - respect
I love sales calls. No call should be “cold” though. If you’ve done your homework, follow your sector news, have good candidates to spec and/or a bunch of references to get then there’s always a warm reason for the call ☎️
I will say this who has been on the other end. Leave a voicemail and provide your credentials/websites or LinkedIn account on the voicemail and maybe followed with a text. The amount of spam calls and “recruiters” to fake jobs is unreal.
Absolutely spot on! Cold calling is the real difference between good recruiters and great recruiters. Speed, hunger, and human connection beat waiting on emails every time. AI can’t replace that grit.
The past three months I have applied for over 40 remote rolls but there is always 100 plus applications. The more I read comments the more I feel like the AI is the one deciding what resumes "fit" the position. I have 32 years of experience as a Commercial Property Accountant but I do not have a degree and I am starting to feel like this new "AI" is kicking me out of the race because of not having a degree. I have trained dozens of college graduates on how to do their job but they make at a minimum $10k more than me. I can't comprehend why I don't qualify for a position that I've been doing for 15+ years but I qualify to train someone that has no experience. Any hiring recruiters or managers PLEASE provide feedback on how I can change the outlook for someone that is in my position.