The Sharpie: Its History and Why it is the Main Choice for Signatures and Autograph Collecting The Sharpie marker, an iconic writing instrument that has become synonymous with permanent markers, has a rich history dating back to the mid-20th century. This beloved tool has not only revolutionized the world of writing and marking but has also become the go-to choice for celebrities and athletes when signing autographs. The Birth of a Legend The story of the Sharpie begins in 1857 when Frederick W. Redington and William H. Sanford, Jr. founded the Sanford Manufacturing Company in Worcester, Massachusetts. Initially focused on producing ink and glue, the company underwent several transformations over the years. In 1964, Sanford Ink Company introduced the world to the Sharpie marker. This was a groundbreaking invention, being the first pen-style permanent marker on the market. What set it apart was its ability to write on almost any surface, including glass, wood, stone, plastic, metal, and paper. Rise to Fame The Sharpie's popularity soared in the following decades. In the 1970s, the company expanded its color offerings, introducing the Extra Fine Point marker in four colors. This expansion allowed for more creative expression and wider applications. The Autograph Revolution The 1990s marked a turning point for Sharpie, particularly in the world of autographs and memorabilia. The booming memorabilia industry, then valued at $5 billion, propelled Sharpie to new heights. Athletes and celebrities increasingly turned to Sharpie markers for signing autographs, making it the pen of choice for fans seeking signatures. Several factors contribute to Sharpie's popularity among athletes and actors for autographs: - Versatility: Sharpies can write on various surfaces, including jerseys, photos, and sports equipment. - Quick-drying ink: The fast-drying nature of Sharpie ink prevents smudging, especially important for athletes signing items during brief encounters with fans. - Durability: Sharpie ink is known for its longevity, ensuring that autographs remain visible for years. - Visibility: The bold, permanent lines created by Sharpies make autographs stand out, enhancing their value for collectors. - Convenience: The pen-like design of Sharpies makes them easy to carry and use, perfect for impromptu autograph sessions. Sharpie in Sports Culture Sharpie's connection to sports culture was solidified in 2002 when NFL player Terrell Owens famously pulled a Sharpie from his sock to sign a football after scoring a touchdown. This moment not only created a buzz but also led to increased sales and further cemented Sharpie's status as a cultural icon. From its humble beginnings as a simple black marker to its current status as a cultural icon, the Sharpie has left an indelible mark on society. Its role in the world of autographs and memorabilia has made it an essential tool for athletes and fans alike, ensuring its place in popular culture for years to come.
Founder/Sales Executive at Connecting Trails Enterprises, LLC.
7moMy grandfather, Gordon Steinmetz, was part of the original launch. He set up much of the international business and early advertising. Perhaps the first celebrity to endorse Sharpie was WOR’s John Gambling Jr. Somewhere I have a transcript and recording of the original radio ad.