How to Thrive in the Blue Ocean Strategy Era

The “Blue Ocean Strategy,” introduced by W. Chan Kim and Renée Mauborgne in 2005, challenged companies to break free from overcrowded, hyper-competitive “red oceans” and instead create their own uncontested “blue oceans”—new market spaces where competition becomes irrelevant and the rules are yet to be defined. While the concept made waves two decades ago, its core message is even more vital today. Rapid technological change and constant disruption are generating new “blue oceans” at an unprecedented pace, rewarding those bold enough to seize them. Yet, capitalizing on these opportunities now requires talent that is not only innovative and adaptable, but also globally minded—qualities that remain in critically short supply. Too often, both companies and individuals struggle to keep up with the evolving demands of extremely fluid, volatile markets and disruptive technologies. As the race for new blue oceans heats up, are companies and top talent ready to adapt and lead, or be left behind? Stay tuned as we deep dive into what it takes to thrive in this new era. Follow CGL Consulting Co., Ltd. for more #insights on how to continue #creatinggreatervalue in 2025 and keep abreast of the exciting #TalentMarket in #China and #overseas! Connect with our Global Business team to discover #GlobalCareers, #JobOpportunities, and #CareerDevelopment opportunities. #StrongerTogether

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